Cheeper® helps identifying the right format and price for a new product launch. When a new product is launched on the market, it is vital to know in what price environment other similar products are moving, in order to establish a competitive price for our next launch.
It allows you to analyze the behavior of the online sales of a supermarket’s white or own brands, and their impact on our own products.
Monitor the price ranges of other products to infer their market positioning strategy, what price ranges are being applied to certain brands or competitive products, in order to improve our distribution agreements and margins with different supermarkets.
Being able to quickly detect if a given product shows clear signs of unusual activity, due to growing or low demands which might indicate that a product is being promoted or it is likely going to disappear.
It allows us to see which products our competition is promoting and which ones it could be abandoning or retiring from the marketplace. With Cheeper it is very easy to infer this information by seeing which products have not experienced price changes in months, consistently across different online stores, and which products change their prices more frequently.
Thanks to the pricing history of the Cheeper® database it is possible to create Artificial Intelligence (ML) models, or use traditional modeling to estimate trends and activity patterns, upcoming product price changes, and many other indicators.
The behavior of sales prices could also be predicted, based on seasonality and historical price variations of related products. This information would allow us to create strategic pricing campaigns much more effectively, and anticipate the competition.
It allows knowing if a competitor has removed a product from its online store, and even if it stops working with a certain supermarket.
To find out immediately about new product launches from a competitor, or when a product changes its price in any online supermarket.
Cheeper® Explorer is an online tool that can be accessed with any browser, so there is nothing to install or configure.
Access is immediate and allows locating any product using a simple and extremely powerful query language, applying time filters, categories, amount variations, ranges, update frequencies and many other criteria that we can then save as recurring reports, as well as putting the products under surveillance to receive an alert when their price changes.
The Cheeper® database is constantly updated, 24 hours a day, every day of the year, so the information is always "live".
When a price change occurs, it is propagated to all products that are under surveillance and they are immediately sent as alerts. It is no longer necessary to constantly look at all our products on different web sites, because Cheeper® does it automatically for us notifying if there are any changes.
Cheeper® Explorer allows you to compare products very quickly, generating highly intuitive graphs to visualize the pricing evolution of a particular brand in several supermarkets, or to compare several products at the same time.
Each product has a comprehensive data history, which can be used to infer behavioral patterns or create predictive models. The data can be downloaded as CSV files, to be processed by any other application, system or environment.